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"Revolutionize Your Real Estate Game with a Custom CRM Platform!"

"Revolutionize Your Real Estate Game with a Custom CRM Platform!"
Unleash Your Real Estate Potential with CRM!

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Welcome to the Friday Rates Edition of The Rising Realtor where we'll be brining you all the info you need to rise from the ashes of yesteryear and soar to new heights in your business. 

 

Be sure to check out our two incredible specials we're running from now until June 30th to help buyers (and Realtors just like you)!

 

But first... Like we always do about this time...

Trivia Question❓

What famous American inventor and statesman once said, "Real estate is the best investment for small savings. More money is made in real estate than in all industrial investments combined"?

Answer at the bottom of the newsletter

        Let's Talk About Rates        

No Fed Rate Cut... Is Good For Rates?

 

This week, the Fed held it's ground and didn't cut interest rates. So what!  They did reaffirm their position on 3 rate cuts this year and the overall markets seemed happy about that but truthfully, out of anything shocking being said, most of what they do at this point is for show.

 

The market controls rates as much as the Fed and the market movers seem to have figured out Jerry and company .

 

Last week I did my best to put a pretty spin on an uptrend in the bond yields (and therefore in rates too). And while we are still technically in an uptrend there's positive movement for sure. 

 

As you can see on the chart, since last Friday, we had a jump up in yields to the 4.35ish area which falls in line with my "Saving Grace" crystal balling. Here's what I said so you don't have to hunt for the email...

 

The Saving Grace

 

Right now the bond yield is hovering around 4.32 (43.20 on these charts).  Look left and see how many of the candles (representing 1 day of trading) from February 13th to February 29th, also reached this area without breaking higher. 

 

That action creates resistance at these levels and here we are again at that same resistance level. That means we're in a good position for bond yields to retreat from here and push back down. 

 

And lower bond yields means lower rates!  So get your leads and prospects amped up because good news could be on the horizon. 

Back To This Week

 

Well well well... 100% not bragging. Just happy it went the way it appeared (Lord knows it doesn't have to.).

 

We had Monday's jump up and then each day has tracked lower and lower.  Down from the 4.35 yield to 4.20 here. That's significant. 

 

But we haven't started a down trend just yet... even if all signs point to it coming. 

 

The yellow line on top chart looks to be headed towards crossing below the below line. That's a requirement for a downtrend in my opinion. We're not there but it's hard not to look the chart and think it's coming. 

 

Stay vigilant. Stay informed. And Stay Tuned.

 

And don't forget... you can always spot check rates without giving out your social, your email, your phone number or even your name at:

https://themortgage.app/rates

Tip of The Day

Tip of the Day: When staging a home for potential buyers, remember that less is often more.


Decluttering spaces and creating a neutral palette can help buyers envision themselves living in the space, ultimately increasing the chance of a successful sale.

Happy staging!

     Current Specials     

Let's Help Teachers & Relocating Families Get Into Amazing Homes

Who's Tired of Talking About NAR?

I'm sure all of you are or at least tired of it until you've got a firm grasp and know your game plan moving forward. 

 

I don't blame you. Fortunately, there have been a slew of local folks right in our backyard (figuratively, I hope) who have put on webinars and training around this mess. 

 

I won't add to the conversation other than this... Put it in perspective.  

 

The following text and image was written by a friend of mine and it really says something about the average consumer and where they're at on this topic.  

"Check out this recent survey by 1000watt. They decided to play the curious cat with a whopping 1,000 adults—mind you, we're talking about your everyday Joes and Janes who've had their ears perked up about the NAR's courtroom drama but aren't deep in the real estate hustle themselves. So, no agents, brokers, or loan wizards allowed in this party.

 

Here's the kicker: it turns out, the masses aren't up in arms about forking over agent commissions. Yeah, you heard that right. A solid 20% of these folks are cool with dropping a 2.5% commission, while a whopping 37% wouldn't blink at 2%. And here I was, thinking everyone's clutching their wallets like it's the last lifeboat on the Titanic.
 
Now, from the trenches, I'm hearing whispers of agents snagging listings and pocketing Broker Agent Compensation like it's going out of style. Sure, it's not a universal love fest, but it's a beam of hope that decency and professional camaraderie haven't left the building. So, while the world spins madly on, in some corners of the real estate realm, it's business as usual, with professionals strutting their stuff and deals flowing smoother than your grandpa's vintage Scotch.
 
The solution to whatever it will look like, is GET & BE BETTER at your skills because the sky is not falling, its actually expanding."

     Do You Use HomeIQ?     

It's easily one of our favorite tools and you can get it for free!  Everyone loves free. 😉

 

Click Here To Get HomeIQ For FREE

Interesting Facts

   Interesting Facts About Apex  

Interesting Facts
One interesting fact about Apex, NC, is that it was named the "Peak of Good Living" due to its high quality of life and community amenities, making it a sought-after location for families and professionals alike.

Another hidden gem in Apex is the Salem Street Pub, a historic establishment known for its charming atmosphere and locally sourced menu, drawing visitors from near and far.

Lastly, Apex is home to the Apex Nature Park, a scenic outdoor escape offering hiking trails, playgrounds, and a disc golf course for residents to enjoy the beauty of nature right in their own backyard.

        Just The Tip        

Secret Little Hack

One key secret to effective database management and communication is to prioritize segmentation and personalization.


By segmenting your database based on factors such as demographics, behavior, and preferences, you can tailor your communication to each group's specific needs and interests.

Personalizing your messages allows you to create a more meaningful connection with your contacts, increasing engagement and ultimately driving better results.

Remember, a one-size-fits-all approach rarely resonates with your audience - take the time to understand and cater to the unique characteristics of each segment in your database for maximum impact.

As a real estate professional, leveraging a reliable customer relationship management (CRM) system can significantly enhance your business growth.

With features tailored to streamline client interactions and enhance sales efficiency, a real estate CRM ensures effective lead management and optimizes marketing strategies.

By centralizing lead data and identifying high-performing channels, real estate agents can close deals faster and target diverse audiences seamlessly.

To make an informed choice, consider your specific business requirements and desired CRM functionalities.

Explore industry-specific CRM solutions like Real Geeks, LionDesk, Follow Up Boss, Wise Agent, and REsimpli to elevate your real estate operations and drive sustainable growth.

 

Lots of great options... so how do you choose?

 

You can test, and retest, find something you think you like, get shiny object syndrome and look at something else and basically spin your wheels for months (I've certainly done that).

 

Or... 

 

Hit me up and get access to an all in one CRM platform built out specifically for Realtors for a whopping... 

 

... drum roll...

 

$25 per month or $500 per year. Whatever you prefer.  

 

And yes, you can reach out just to ask questions about it. I'm happy to help take a tech piece off your plate. 

That's it for the Friday Rate edition. If there's anything I can do for you, don't hesitate to reach out.

 

If you're working, I'm working. Have an amazing weekend. 

 

Until next time! 

Jason Iacovelli
Sr. Loan Officer
NMLS #3370
TheMortgage.App at Canopy Mortgage
Ph: 919.646.6869

Email: jason@themortgage.app

💡 Answer to Trivia Question:
Benjamin Franklin
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The Rising Realtor is a newsletter for any real estate agent looking for information to help drive their business to new heights. From the ashes of 2023, our Realtors will rise!

© 2026 The Rising Realtor.